Selecting the ideal popular ad network is vital for mobile marketers seeking high-quality audience . Several platforms focus on delivering engaged users, even costs can differ. Key players include the AdMob platform, high quality popun

The digital advertising landscape is increasingly plagued by ad fraud, depleting advertiser revenue and jeopardizing consumer trust. This article investigates the complexities of ad fraud through a comparative analysis of various schemes employed by fraudsters. We examine common categories of ad